I first spotted Bre.ad on Mashable.com. Bre.ad is a URL shortening tool with an interesting twist. During the URL redirect, you stop off on a full page "billboard" that promotes something (brand or cause). You pause on the billboard for 5 seconds and then are redirected to the URL. The user has the option to wait for 5 seconds, pause on the billboard, or click continue to shorten the time viewing the billboard.
Photo © Bre.ad
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